Not only can a gaming tournament provide an exciting experience for participants, but it’s also a great way to raise money or advertise your business. However, in order to guarantee the success of your event, you must be aware of the appropriate ways to advertise your gaming on social media platforms, such as Instagram.
The Importance of Promoting Your Gaming Event on Instagram
Why use Instagram to advertise the gaming tournament you’re planning? Instagram began as a picture-sharing app in 2010 but has since developed into a helpful tool that many companies use for a variety of marketing purposes. Additionally, you can use it to promote any kind of event you’re putting together.
If you’re not already embracing Instagram as an event advertisement instrument, you ought to get started and get going. To begin with, using this platform doesn’t cost much. You can create a brand-new, professional account for free, which will enable you to access the entire collection of promotional tools.
Instagram ads can also be something to think about if you have a budget and are organizing a big gaming event. The app will identify your potential audience by using its segmentation data. Using this feature can help you get to a wider audience of attendees and dramatically boost your engagement numbers.
How to Use Instagram to Promote Your Gaming Event
Instagram’s brilliance lies in its diverse array of content formats, each of which can effectively engage your audience in a distinctive way. By learning what strategies each type of content works best for, you can increase the number of people who attend gaming events and expand your following.
- Reels
Reels, Instagram’s section for short videos, provides a space where users can create native content with various kinds of music and effects overlays or repost short-format clips. Reels are the type of content that is most likely to go viral, accounting for over 50% of all content reshared on Instagram.
Instagram’s algorithms, akin to TikTok’s “For You” page, curate videos for users based on their past interactions. The app’s customized algorithms will share your video if you produce a Reel that people actively interact with; this could lead to an exponential increase in organic exposure.
Make the most of your Reels by capturing viewers’ interest in the first three seconds. To get viewers to watch your entire video, you might also think about adding brief effects, transitions, and text. Include the location of your gaming tournament event to make it easier for locals to find your Reels.
- Posts
Posts allow you to interact with the audience on a deeper level than Reels, which are primarily intended to maximize your exposure. They’re also the ideal place to display those event posters! If you think you don’t have the necessary design skills, don’t worry—there are plenty of simple gaming templates available.
By understanding the tastes of your target audience and areas of interest, you can use Instagram posts to effectively promote your events. It’s best to post a combination of photos and videos, and if you’re posting multiple pieces of content, make sure the most visually appealing one is up top.
Incorporate text into your posts and provide specifics about the actual event. Compose a captivating caption that motivates your audience to respond to a query or take a specific action. It is crucial that you tag sponsors, partners, featured guests, and other individuals in your event Instagram posts.
- Live
While attention-grabbing images may be enough to draw in new followers, those alone won’t suffice to establish trust. Instagram Live is a raw, real-time method of connecting with your followers. It gives your brand a human face and enables you to engage with potential attendees in a real-time manner.
By including this feature, you can make your event stand out and build stronger relationships with them. It works especially well for Q&A sessions with your special guests and event personnel, as well as for quick catches of your event’s progress. Your Live content can also be repurposed by posting it later.
Give your live session a catchy title, and let people know in advance when it will begin. As people join your Live, greet them by name to give them a more personalized experience. Use Live Rooms to invite a maximum of three different accounts to join your Live for enjoyable collaborative work.
The Takeaway
Instagram does present an outstanding opportunity to expand your following and draw more attendees and participants to your gaming event. Not only can you reach hundreds of curious users with targeted ads, but you can also post videos, images, and stories, and eventually go live on this platform!
Now that you know how to advertise an event there, it’s time to start using your Instagram posts creatively. Keep in mind not to overthink things. After all, promoting on social media is an art. Create content that highlights your events with excitement, and keep trying until something eventually clicks.
