Home » Biography: Vlad and Niki

Biography: Vlad and Niki

by Kiara
vlad and niki net worth

On April 23, 2018, Vlad and Nikita launched their YouTube channel, prompting their father to quit his job in sales to assist with brands and licensing. Their videos consist of roleplays, vlogs, and advertisements. The channel signed a representation agreement with Haven Global, an Australian licensing agency, to create new content, consumer products, and mobile app licenses under their brand. They also signed a contract with Hong Kong-based manufacturer Playmates Toys to produce toys under their brand. In 2019, the brothers were estimated to earn $312,000 per video, making them the YouTubers with the highest earnings per video. Vlad and Niki Vashketov, the Russian-American brothers, aged ten and seven, have made quite a splash on YouTube since 2018 with their channel ‘Vlad and Niki’.


With more than 90 million subscribers, the channel, which is created, written, and produced by parents Sergey and Victoria Vashketov, explores preschool-focused topics like science experiments, storytelling, family fun, home adventures, indoor and outdoor games, and much more.  It’s also created a new niche of young children who review toys, dress up as superheroes, attend swanky birthday parties, and rake in millions with lucrative brand deals. Let’s explore some unknown facts about them.

CONTENTS  They Post:-

Playtime with Siblings and Friends

Challenges and Games with Parents

DIY Projects

Nursery Rhymes and Songs


Educational Content


Toy Reviews

Pretend Play

Personal Info.

Name Viadistav Vashketov and Nikita Vashketov
Parents name: Father: – Sergey Vashketova
Mother: – Victoria Vashketova
Net Worth: $37.3 million USD
Social media accounts: Instagram –
vlad.super.vlad 264K followers
nikitoys_official 210K followers
Youtube – @VladandNiki 99.3M subscribers
Facebook – Vlad.and.Niki 3.1 million
Born details:

Viad Date of Birth:  26 February 2013

Nikita Date of Birth:  4 June 2015


Viad Height: 3 feet and7inches

Nikita Height: 3 feet and4inches

Occupations       YouTuber
Content Creater
Birthplace Russia
Channel Name: Vlad and Niki

Nationality Russian-American

Income /Earnings/Salary $2.3 million to $37.3 millon per year

Education Qualification ® School student

Born: Vlad was born on February 26, 2013, and Niki was born on June 4, 2015.

Height & Weight: The height and weight details of Vlad and Niki were not publicly available, given their young age

Profession: Vlad and Niki are child YouTubers and content creators

5 unknown facts about the child YouTubers earning millions

Vlad and Niki are not even 15, but these children are millionaires who hop around the world, travel in luxury cars, and owe their successful life to one platform, YouTube.

  1. The child stars of the YouTube channel ‘Vlad and Niki’, aptly named after the boys, have more than 90 million subscribers. Vlad, ten, and Niki, seven, are joined in the videos by their parents Sergey and Victoria Vashketov, who started making videos in 2018 at their home in Moscow.
  2. Initially the videos of one of the most successful channels were staged in basic locations like at the kitchen table or in a local park, shooting with smartphones and employing very little. They’ve now become high-production clips with graphics and a team of people who work on games, location scouting, filming, and translating.
  3. According to Daily Mail, the family lives in a $12.5 million mansion in Golden Beach, Florida, and are among the kids channel YouTube elite. In 2019, the brothers were reportedly one of the most lucrative YouTubers, making an estimated $312,000 per video.
  4. After Vlad and Nikki’s videos began racking up millions of views on YouTube, Victoria and Sergey saw an opportunity to create a business around them, and they began investing in making more polished videos involving more extravagant locations and toys. The more well-liked the videos were, the more frequently YouTube’s algorithm suggested their uploads to young users. The gifts and videos in the brief clips got more opulent as the kids discovered greater success.
  5. According to The Business of Business, the father of the kids, Sergey, quit his sales job to help focus on the channel and eventually made brand deals and set up international licensing. Some of the channel’s brand deals include Hot Wheels, Paw Patrol, the WWE, and Imaginext.

Frequently Asked Questions

Who are Vlad and Niki?

Vlad and Niki are two brothers who gained fame on YouTube for their kids’ entertainment videos.

How old are Vlad and Niki?

As of my last update in September 2021, Vlad was born on February 26, 2013, and Niki was born on June 4, 2015. So, in 2023, Vlad would be around 10 years old, and Niki would be around 8 years old.

What kind of videos do they make?

Vlad and Niki create a variety of videos, including toy unboxings, challenges, educational content, and imaginative play scenarios.

How many subscribers do they have?

Subscriber counts can change rapidly on YouTube. As of my last update in September 2021, they had millions of subscribers, and it’s likely their subscriber base has grown since then.

Are their videos appropriate for kids?

Yes, Vlad and Niki’s content is generally considered family-friendly and suitable for children. Their videos are designed to be entertaining and engaging for young viewers.

Where can I watch their videos?

You can watch Vlad and Niki’s videos on their official YouTube channel. Simply search for “Vlad and Niki” on YouTube, and their channel should come up.

Do they have any merchandise?

As popular YouTubers, Vlad and Niki may have merchandise available for purchase. This could include toys, clothing, and other products related to their brand.

Do Vlad and Niki have social media accounts?

Yes, they might have social media accounts on various platforms like Instagram or Facebook, where they share updates and behind-the-scenes content. However, keep in mind that children’s social media usage is typically managed by parents or guardians to ensure their safety and privacy.

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